Online Stores Strategies
Consumers have begun to change the way they buy what they need in favor of online retailers, rather than real stores. The increased availability of mobile devices and e-commerce platforms means that it is easier than ever to buy and sell products online, making it difficult for physical stores to remain competitive.
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The Future of Physical Stores
The future of physical stores is not as bad as it may seem. It is true that online stores have many great advantages, including the availability of free shipping, low prices, and the presence of faster ways to find products, but there are still some advantages that physical stores have and which electronic stores may not be able to obtain , Including personal assistance, not to mention the ability to check and try out products.
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There are some strategies that physical stores can focus on to compete with online stores, including:
Tracking Customer Data via Mobile Phones
One of the biggest advantages of electronic stores is their ability to easily collect customer data. But now, thanks to some mobile applications, physical stores can also track and collect data of customers walking in their stores. This helps to understand the needs of customers and, therefore, to know how to satisfy them.
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Facilitating the Shopping Process
Physical stores can create a website or an application on the phone to facilitate the shopping process, so that the customer can see the map of the store on the phone and find a place he wants to buy instead of searching for products for a long time at the store, or they can buy the product over the phone and then go to the store to pick it.
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Improving Customer Service
The biggest advantage of physical stores is having employees that the customer can talk to face to face. Some customers can be uncomfortable about buying what they want online because they prefer to interact with and consult real people before buying. Stores can focus on providing the best service to their customers by training their employees to treat customers well.
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