In the world, everything has become dependent on technology, and the impact on all projects through digital marketing has become one of the most important ingredients for the success of any project if the appropriate means and ideas are used for it.
Digital Marketing
It is a set of tools which the marketing official correctly uses, works hard to develop and improve the shape of products using these various tools. With the use of a business developer that integrates properly with the marketing team, they can succeed in increasing product sales to the consumer.
Disadvantages of Digital Marketing
- It is to fall between swindlers or piracy if a product is purchased from sites that is not authenticated.
- The inability to check the product before purchasing.
Digital Marketing Advantages
- The possibility of direct interaction between the customer and the business, i.e. the customer can express his opinion directly about one of the company’s products by writing a comment on one of its pages on the social media, and this helps the institution to understand the customers, their desires and problems and then allows them to develop and grow.
- The ability to target well through what digital marketing makes available. The ability to use accurate data and information about clients by age, gender, interests, keywords, educational or academic qualification.
- The ability to control the marketing budget more flexibly and easily to deal with, for example, you can start a marketing campaign on a social networking site with only $100, and you can stop it at any time.
- Collect and maintain customer data, and then re-use it again to provide distinctive marketing offers or achieve more sales for the same customers who had previously purchased.
- The ability to monitor, record, and analyze marketing results, and then take appropriate decisions that help the business develop and improve.
- The speed of obtaining results through digital marketing compared to traditional marketing, it is through digital marketing that you can get the number of views and results that you want to use them again to increase sales. For example, the owner of a product or service or the like, all you have to do is create a page on sites Social media, start a marketing campaign, and see the interaction of your target customers with the campaign within a day or week of its creation and approval.
- Rapid growth of startups or increased interaction and communication with clients with medium and large companies.
Digital Marketing Tools
- The preferred tool for each is Venngage, a tool that is used to create visual content, whether you are creating an infographic for posting on social networks or designing a visual format to put it in a specific presentation.
- After the changes in the algorithm of the Instagram site, Grum is considered to have continued publishing at the right times on the network is very important, this tool facilitates the task of uploading photos and scheduling posts on Instagram via computer only without the need to use a mobile phone and schedule posts and take suggestions of hashtags that Provided by the site, it gives the staff the ability to focus on other more important tasks.
- With Buzzsumo, you can follow news and popular content in your field, and know what is spreading and what is not, from this point you can gather ideas about the nature and type of content that you need to publish to attract more visits and convert more visitors into customers, the best thing about this tool It also shows you who has shared your content so that you can reach out to these people and agree with them to post your content.
- SumoMe is an indispensable tool for all blogs on the internet, and various marketing activities as well.