Start Interacting with Customers
The algorithm Facebook uses focuses on the posts that people interact with the most. If the company posts something and no one responds, Facebook will not display it to anyone. The reason for this is that this platform wants to keep people longer on its website, and can only do so by displaying posts people find interesting. So what you can do is ask questions and answer people’s questions to let people interact with you. For example, a car dealer can post a picture of a person buying his first car, and accompanies this image with the following question: “What is your first car?” This way, he gives an opportunity to get people to answer, then he can respond to them to create more interactions.
Also read: How to Show Your Gratitude to Your Customers
Set a Clear Goal
Advertising on Facebook can be profitable, but it will require an investment of money and time. So you must know what exactly you are trying to accomplish. Do you want increase sales? Or make people aware of your brand? Or both? Each goal requires specific methods and strategies to reach it.
Also read: Tips to Get Started in E-Commerce
Manage Posting Times
Organizing your Facebook page activities will allow you to constantly post and get better results. You must create a strategy to share your posts and reach your goals, as this will save you time and effort since your work will be organized.
Also read: How to Create Your Own Online Store
Post Photos and Videos
Make sure to add photos and videos to your content. This will enhance interactivity and this is ideal for companies with products to show. If you have a job based on providing services, you can post a picture that expresses these services.
Also read: When Is It Time to Redesign Your Website?